Brand strategy and creative ops for founder-led businesses with fire. Built to outlive the engagement.
You didn't build something this meaningful by accident. Don't tell the story that way either.
Enter at any tier. Each one builds on the last. Priced to the infrastructure built, not the hours spent.
Brand positioning, voice, ideal client, messaging architecture. For founders who haven't articulated it.
Workflows, templates, playbooks, AI-powered processes. For brands that need consistent execution.
Embedded Fractional CMO and Creative Ops Director. For companies needing senior marketing leadership.
Concentrated, high-output sprint. For launches, rebrands, pivots, or one specific transformation.
Four questions. Two minutes. You leave with a clear next step.
How would you describe your brand story right now?
What's your biggest current bottleneck?
What would change everything if you had it?
What scared you about the last agency or consultant?
I'm Natalie Carpenter, founder of By Design Co. Twelve years across brand, integrated marketing, and creative operations.
I've launched and rebuilt 17+ brands at the agency level and led marketing at Fundraising University. I sit comfortably in the corporate boardroom and the founder's kitchen.
By Design Co. is what I built after I got tired of watching good businesses pay agencies for work they couldn't keep, couldn't replicate, and couldn't understand. Brand systems that don't disappear when I do.
I learn about your business. If we're a fit, we talk next steps. If not, I'll point you somewhere better.
Pick a slot below. You'll get a calendar invite, a short prep email, zero spam.
Open Calendar →